English Premiership rugby club Harlequin FC has named Ticketmaster Sport as its new ticketing services partner for the 2021-22 season onwards.
The club has signed a long-term deal with the firm in order to improve the fan experience through a new fan ticketing website.
In addition, Harlequins will take advantage of Ticketmaster’s marketing support to build awareness of the club and grow the fanbase nationally and internationally.
Laurie Dalrymple, Harlequins chief executive officer, said: “We are delighted to appoint the industry leading partner as we know the additional value that Ticketmaster can bring to Harlequins and our supporters. Ticketmaster clearly demonstrated a deep understanding of our industry, our supporter needs and how to deliver a brilliant level of service.
“Our members will be the first to benefit from the new enhanced ticketing platform when our Season Ticket Membership opens for renewals on 20th April, but all ticket buyers will see this from the start of the 2021-22 season this autumn.”
Harlequins plays at the 14,800-capacity Twickenham Stoop, and it hosts one game at Twickenham Stadium each December called the Big Game.
The club made it to the final of 2019–20 Premiership Cup at AJ Bell Stadium, losing 27-19 to Sale Sharks.
Chris Gratton, chief operating officer at Ticketmaster Sport, added: “Our approach is to be supportive through solutions, working in partnership with our clients to provide tools that ensure the club’s processes are made more streamlined and efficient, whilst at the same time providing a great experience to fans.
“Innovation based on resilience is a core value at Ticketmaster and our position at the heart of the sports industry means our club partners rely on us to have a robust and resilient platform whilst being able to deliver the latest in ticketing technology innovations.
“We’re excited to see this partnership develop and deliver upon our shared ambition to grow the Club’s fanbase. And we are excited to already have future upgrades and additional features planned that will see the Harlequins’ ticketing platform continue to evolve and adapt to fans’ needs.”
Harlequins season ticket membership renewals open on April 20 for the upcoming season.
The Premiership is due to kick off in early September, with supporters able to buy match tickets in the weeks prior to the first game, assuming COVID-19 regulations are eased as expected.