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Live Nation France partners FanDragon to launch fan engagement platform

Live Nation France has teamed up with FanDragon and Aventus Network to launch digital entertainment wallet, TixTo.Me.

The new fan engagement platform has been designed to create opportunities for Live Nation clients to engage, communicate with, and reward fans before, during and after their events.

TixTo.Me, which uses FanDragon’s Universal Smart Ticket Wallet technology, brings tickets and vouchers into one place, regardless of where they were purchased. Organisations and artists using the service can deliver digital tickets, special offers, updates and content directly to ticket holders.

The service uses the Aventus Network – a 2nd-layer blockchain protocol that brings scalability, speed and lower costs to Ethereum transactions via its relayer partner, Artos Systems.

Tickets and vouchers will be processed via the AvN, where network participants ensure that they are verified.

Alan Rakov, FanDragon’s chief executive, said: “We are thrilled to be working with Live Nation SAS (France). As an early adopter of our Universal Smart Ticket Wallet product that opens up new engagement opportunities for fans before, during and after events. Live Nation SAS (France) have been amazing partners in deploying a solution that benefits everyone from the artist to the fans – and all the players in between.

“The FanDragon and Aventus teams continue to collaborate closely. Both are passionate about combining the scale and privacy of permissioned blockchains with the security and independence of open blockchains to transform the world of mobile ticketing.”

Initially, FanDragon will deliver hundreds of thousands of tickets per year for Live Nation France via the wallet, with the potential for future growth. The transactions will be processed on the AvN through a combination of fungible (FT) and non-fungible tokens (NFT).

Alan Vey, co-founder and chief executive of Aventus Network, said: “Blockchain has always been a natural solution to many big challenges faced by the ticketing industry – from eliminating fraud and ticket touts through to enabling proof of purchase and cleaning up the resale market.

“We are delighted to be working alongside leading brands like FanDragon and Live Nation SAS (France) to add value to their business and to help get tickets in the hands (or wallets) of real fans. This partnership is a huge vote of confidence in both our technology and approach to using Ethereum creatively.”

Eloi Blodeau, Live Nation SAS (France)’s CIO, said: “We were looking for a way to connect with ticket holders for events postponed by COVID-19 and keep fans entertained while waiting for news of a rescheduled date.

“FanDragon worked with us to create a simple mobile application with which we can aggregate fans into one location and instantly deliver messages, media and tickets. It’s also an innovative solution with many future opportunities to create and test new revenue generation ideas.”