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New York’s The Public Theater goes digital with True Tickets

New York City’s The Public Theater is offering digital ticketing for the first time after partnering with True Tickets.

The nonprofit arts organisation, which has been a launch pad for shows like Hamilton, will use the operator’s contactless QR code mobile ticketing service for Free Shakespeare in the Park as well as other events to ensure a safe return to performances this summer.

True Tickets said the partnership will help The Public honour its health and safety agreements with the City and State of New York, health officials, and professional unions. It said that digital delivery allows it to encourage physical distancing in its venues and help make the interactions between patrons and staff more efficient.

“The Public has long been at the forefront of championing technology to better support our donors and attendees,” says Richard Denney, director of audience services at The Public, which was established more than 60 years ago.

“True Tickets gives us the digital tools to adapt to modern commercial ticketing standards. Digital ticketing helps us align with health and safety protocols, improve the patron experience and offers opportunities to meet new people and grow relationships beyond our current reach.”

True Tickets integrated with The Public’s existing ticketing platform via APIs without having to rip and replace the venue’s existing infrastructure.

The Public group, which includes its landmark home at Astor Place and Free Shakespeare in the Park at The Delacorte Theater, said it is already exploring how to expand its use of the True Tickets service beyond performances to additional programming and events.

Matt Zarracina, chief executive of True Tickets, said: “Adopting the True Tickets service is the latest example of how The Public leads the entire performing arts space in finding new ways to deliver exceptional experiences. This relationship expands the growing list of marquee venues nationwide relying on True Tickets to modernise and simplify the patron experience.”

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