.Tickets sites are to be available for purchase with fewer restrictions after the suffix was acquired by XYZ Registry.

The domains were launched back in 2015 through Accent Media, with registrants including rock band U2, football clubs Real Madrid and Paris St Germain and companies Ticketmaster and Apple. Accent Media said at the time that the domain names would only be available to pre-registered trademark holders during an initial sunrise period, and were designed to help consumers buy tickets safely and securely.

New owner XYZ said it has removed “complicated registration restrictions and standardised policies” in order to provide additional access and availability for artists, brands, individuals and venues to tap into premium domain name opportunities.

“The benefits of securing a domain in a premium namespace like .Tickets range from availability of short, easy-to-remember branding, more relevant and unique marketing opportunities that can lead to a more memorable online presence, and potentially provide greater security and tracking for brands,” XYZ Registry said in a statement.

“The security benefits of buying a domain name in a premium namespace mean you will own a domain where it is cost prohibitive for bad actors to “squat” on your associated brand names or launch phishing campaigns on cheap similar-looking domains to steal your customers’ data.”

XYZ said that while some mass-market domain endings are losing value, .Tickets domains will remain at their current price, continuing to carry an average registration and renewal cost of $500 per year Manufacturer Suggested Retail Price (MSRP). It added that a few early adopters have been Ferve.Tickets, Guts.Tickets and Disney.Tickets.

“Bringing .Tickets to a global audience through XYZ’s network of partners is the latest move by the XYZ Registry in our mission to bring competition and choice to users worldwide,” said Daniel Negari, XYZ’s founder and chief executive.

“As demand for new experiences increases, businesses ramping up online and touchless ticket sales will want to pursue secure and relevant naming options. The process of online ticketing consumes massive amounts of private data at lightning speeds – an industry where that extra layer of security from a premium namespace and the benefits of a unique and cutting-edge website address are necessary.

“Simplifying registration requirements and standardising policies are the first step in increasing distribution through ICANN accredited registrars.”

In 2016, Accent Media launched the Domains Watch mechanism to protect rights holders and innovators within the global multi-billion dollar ticketing industry against the threat of ‘cybersquatters’. It said at the time it gives brand owners around the world the best possible opportunity to secure their domain assets, and innovators the opportunity to expedite the approval of their domain acquisitions.