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SecuTix links up with The Guinness Storehouse as part of Diageo partnership

The Guinness Storehouse, a brewery experience and popular tourist destination in Dublin, Ireland, has partnered with ticketing technology provider, SecuTix. 

SecuTix will be the official ticketing technology partner for The Guinness Storehouse and will provide its S-360 ticketing engagement solution. In a multi-year agreement, this solution will also be utilised across beverage company Diageo’s Irish brands, including Roe and Co distillery in Dublin and Smithwick’s Experience in Kilkenny.  

Celebrating its 20 millionth visitor in 2019, Guinness Storehouse consistently tops the lists of the country’s paid attractions – with numbers in 2019 at an estimated 1.7 million admissions.

Diageo will utilise an open cloud platform and application programming interface (API) suite to transform its audience engagement strategy. The solution will also provide insights to help Diageo build loyalty from international and domestic markets. 

David Hornby, SecuTix UK and Ireland managing director, said: “We’re very proud that our first client in Ireland is one of the country’s most iconic visitor attractions. 

“We will work with the team to deliver a more consumer driven experience and strategy, make the ticket buying process as simple as possible and help grow and diversify their visitor base through better data acquisition.”

SecuTix has previously worked with visitor attractions and cultural event across Europe, with its solutions implemented at the Museé des Confluences in Lyon, the Pompidou Centre in Paris and various attractions operated by brands such as Nestlé, Mont Blanc and Lindt.