Digital transformation consultancy PTI has agreed a four-year extension to its contract with Bristol Sport and Ashton Gate Stadium.

Bristol Sport oversees the business, commercial and operational interests of its affiliated clubs which include Championship football club Bristol City, Premiership rugby union team Bristol Bears, British Basketball League outfit Bristol Flyers, Bristol City Women’s Football and Bristol Bears Women. It also serves in this remit for Ashton Gate.

PTI was first appointed by Bristol Sport in 2018 to commence a digital transformation project. Following the extension of the deal, the next phase of work will focus on digital consumer experience and preparing Ashton Gate for the next phase of its development – the delivery of a world-class Sporting Quarter for the city.

Read the full story on TheStadiumBusiness.com

Image: Bristol Sport