Face-value European Alliance for Ticketing (FEAT) has launched a new guide for its members and European promoters on how to deal with potential touted tickets.
Launched at Eurosonic Noorderslag (ESNS) Showcasefestival and Conference this week, the guide provides simple steps on how promoters can prevent tickets from ending up in the hands of ticket touts, and how to provide clear support for fans.
The ‘FEAT Guide: How to Find and Remove Scalped Tickets’ also covers the process of implementing an anti-tout policy, how to guide fans during on-sale as well as spotting signs of touting. The guide also advises the most buyer-friendly way of cancelling touted tickets, taking into consideration the correct legal process.
Nicole Jacobsen, managing director and co-owner of tickets.de, said: “I’m really proud to have worked with FEAT on the ‘FEAT Guide: How to Find and Remove Scalped Tickets’. At tickets.de we’ve been working to stop scalping for over 10 years, and the guide is just the latest in what is an on-going and decimated campaign.”
During the COVID-19 pandemic, the UK live events industry suffered, with revenues collapsing by up to 90%, according to UK Music. Now that fans can return to watching live music again, it is important they can trust in purchasing tickets.
FEAT director Sam Shemtob added: “With the live business looking to get back on the front foot in 2022, the timing is perfect for promoters to take steps proven to reduce touting. We hope this guide will be beneficial to all those who work in the sector.”