Wild Animal Safari operator Parks! America has linked up with technology solutions provider for attractions and venues, Accesso Technology Group, in a three-year deal. 

Accesso’s Passport ticketing solution will be used by Parks! America across its Drive-Thru and Walkabout Adventure Zoo Animal Safari parks, supporting online ticket sales and on-site operations. 

Implementation of Accesso’s e-commerce ticketing suite will begin across the parks in Pine Mountain, Georgia, Stafford, Missouri and Bryan-College Station, Texas, in February. 

Visitors will be able to select multiple admission, pass and group reservation options easily, on any device. The Accesso Passport ticketing suite is fully hosted, with secure payment options available, resulting in a seamless process. Onsite, the suite will assist with a streamlined front gate point of sale, with a focus on up-selling while maintaining simplicity for speedy transactions. 

Parks! America executive vice-president Mark Whitfield said: “With Accesso’ ticketing system in place, we know that our guests will enjoy a top-quality online experience, no matter how or where they make their digital purchase. 

“By partnering with Accesso, our team can place even more focus on what we do best – providing exceptional animal safari experiences to our guests during a time of growth for our company.” 

Steve Brown, Accesso chief executive, added: “Our ticketing technology is uniquely suited for multi-site venues, such as Parks! America, delivering the scalable support operators need while maintaining the great, personalised experience guests crave. 

“We are pleased to partner with Parks! America, known for its outstanding wild animal safari experiences, and look forward to helping their guests book and enjoy unforgettable adventures.” 

The announcement follows Accesso’s expansion within North America, having recently secured a batch of new clients

Image: Kevin Woblick on Unsplash