Super Bowl LVI attendees will each receive a commemorative ticket as an NFT (non-fungible token) from the NFL to mark the occasion.
This year’s mega event is set to take place on February 13 at SoFi Stadium in Los Angeles and will feature the LA Rams, playing at its home stadium, and the Cincinnati Bengals. According to reports, this year’s Super Bowl is the first at full fan capacity with complete mobile ticketing.
Bobby Gallo, senior vice-president, club business development, NFL, said: “We first began offering virtual commemorative ticket NFTs to fans during the regular season. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles.
“Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game, and offering customised Super Bowl NFTs allows us to enhance the game day experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.”
This will be the eighth time the Super Bowl has been held in LA and the NFL is also set to release seven commemorative NFTs to mark the previous events held here. A new NFT will be made available for purchase each day beginning February 6 until February 13, when the final NFT will feature the current Super Bowl LVI ticket design.
Over the last few months, the NFL has tested the waters with NFTs and first made a drop in early November, before rolling out NFTs for more games during the festive season.
More than 250,000 complimentary NFTs were received by fans during the 2021 regular season, with a limited number also being made available for purchase.