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Snapchat to offer music and live events discovery

Users of social media platform, Snapchat will now be able to find shows performed by their favourite artists via ‘Ticketmatcher’ Mini, in partnership with ticketing company, Ticketmaster. 

Fans will be matched with upcoming shows based on their favourite music genres, and will be able to browse events from Ticketmaster’s catalogue and send invitations to friends by the chat, or sending a snap. 

Snapchat’s first-ever partnered Map Layer, Snap Map, will also offer inspiration of upcoming events in nearby cities and locations, with ‘snapchatters’ able to swipe left and right to explore the options available. Users will even be able to purchase tickets there and then, according to the social media platform. 

Dan Armstrong, executive vice-president of distributed commerce at Ticketmaster, said: “Ticketmaster builds partnerships and product solutions that put our clients’ live events in front of the most engaged, likely ticket buyers.

“Working with Snap enables us to deeply engage a new generation of event goers. Discovering a cool show on your Snap Map, and sharing it with your friends via the ‘Ticketmatcher’ Mini, provides a whole new way for us to help artists, teams and venues connect with this important demographic. 

“Live events are inherently social and with this partnership we are able to incorporate social connectivity from the very beginning of event discovery to purchase through the experience at the show or game.”

Users from more than 20 countries across the globe will be able to take advantage of this new feature.

Image: Souvik Banerjee on Unsplash