London Theatre Week kicks off today (Monday) and will run until March 6, with tickets available for hit West End shows for as little as £15 ($20/€18).
The scheme includes West End Blockbusters and Off West End and fringe hit shows.
Theatre fans will be able to watch long-running classics or the latest productions to launch.
Some of the top picks include fan-favourites such as The Lion King (pictured), Wicked, Les Misérables and Grease.
Newer introductions based on hit film franchises such as Frozen The Musical, Harry Potter and the Cursed Child and Back to the Future: The Musical, are also a part of London Theatre Week.
Tickets booked during London Theatre Week can be used over the coming months, meaning plans for theatre trips can be made for the spring or summer.
London Theatre Week will enable over 50 shows to be booked at prices between £15 and £45.
Tickets for off West End shows like The Great Gatsby, Doctor Who Time Fracture and Magic Mike Live can also be snapped up during the week.
TodayTix, which is now part of the wider TodayTix Group, first conceived the London Theatre Week initiative with its theatre partners in 2019.
“It was created as a way to drive incremental sales into challenging late winter/early spring performances,” said Marc Peachey, senior director of partnerships at TodayTix Group.
This year marks the fourth time the promotion has run, with more shows added to drive further sales. It will also be the first time the scheme is run twice in a single year, with the initiative expanded to cover the summer/autumn season.
Image: Barne227/CC BY-SA 4.0/Edited for size
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