WWE, the iconic entertainment company and wrestling franchise, has agreed a multi-year partnership with premium experiential hospitality firm, On Location.
The collaboration means fans will be able to purchase premium hospitality packages to some of the biggest wrestling events in WWE, including WrestleMania, SummerSlam and Royal Rumble.
On Location has this week launched the first packages for Money In The Bank at Allegiant Stadium in Las Vegas. The event will take place in July, with the all-inclusive ticket and travel packages including seating, premium hospitality offerings, and meet-and-greets with WWE superstars and legends.
Scott Zanghellini, WWE senior vice-president, revenue strategy and development, said: “On Location has an incredible track record of creating memorable experiences around the biggest events in sports and entertainment.
“We believe this partnership will set a new standard for WWE hospitality and furthers our commitment to providing our fans with world-class accommodations at WWE’s premium live events.”
On Location has a number of sporting partners in the US, including the National Football League (NFL), Ultimate Fighting Championship (UFC) and National Collegiate Athletics Association (NCAA).
Last year, it became the exclusive provider of hospitality packages at the Olympics for the 2024, 2026 and 2028 Games.
Paul Caine, On Location president, added: “WWE is one of the premier sports and entertainment organisations in the country and is known for giving their passionate fan base exactly what they want.
“This partnership is the next step in that commitment, and we look forward to working with them to create truly one-in-a-lifetime fan experiences across their dynamic live event portfolio.”