UK festival All Points East has announced a new presenting partner in cryptocurrency exchange Luno.

The event, which is promoted by AEG Presents, is set to take over East London’s Victoria Park between August 19 and 28 and is expected to attract over 350,000 festival-goers. 

The partnership will include a ‘Luno Lounge’ on the festival site as well as crypto-themed environments around the event. Luno will also run competitions for festival tickets across social media, as well as granting Luno customers extra benefits like VIP upgrades and fast-track entry. 

On top of this, Luno will work with artists to create unique content about the opportunities that crypto presents. 

Sam Kopelman, UK country manager at Luno, said: “We’re delighted to be the presenting partner for All Points East this year. You only have to look at the line-up to see that it’s a festival with real cultural relevance that attracts a forward-thinking crowd.

“As such, it’s the perfect partner for us to develop a long-term relationship with music fans, artists and the broader industry. Every day the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry.”

All Points East will feature performances from the likes of Gorillaz, The Chemical Brothers, Kraftwerk, Tame Impala and Disclosure. 

Luno also recently linked up with London venue Koko, which will reopen today (Friday) following a major three-year restoration project. 

Jim King, chief executive of European festivals at AEG Presents, added: “All Points East has grown from strength to strength over the past four years. 2022 arguably has the strongest line-up to date and so it’s the perfect opportunity for us to welcome Luno as the presenting partner for the festival.

“We will be working with Luno to add value to both fans and park users across the whole festival, especially during our midweek ‘In the neighbourhood’ programme.”

Image: Joey Thompson on Unsplash