Featured News

West End’s Kids Week launches with sales frenzy

The West End’s annual Kids Week campaign has outperformed pre-pandemic levels with more than 113,000 tickets sold in the first 24 hours.

Kids Week allows kids to go free to a variety of West End shows throughout August, when accompanied by a full paying adult. Day one sales exceeded 2019 figures, with 175,000 tickets still remaining.

Kids Week tickets are available for nearly 50 West End shows, including Wicked, Disney’s The Lion King, Mamma Mia! and The Woman In Black, as well as kids shows such as Horrible Histories: Terrible Tudors.

Emma De Souza, Kids Week founder and head of marketing and communications at the Society of London Theatre (SOLT), said: “Since we started Kids Week back in 1998, it has been an utter joy to give countless families their first theatre experience – often triggering a lifelong love of theatregoing.

“We are delighted that Kids Week is more popular than ever and tickets have been in huge demand – but also want to reassure those who still want to benefit from this incredible promotion that there are thousands of tickets left.

“Kids Week is the perfect excuse to take your family to try something new, so book now and prepare for a summer of world-leading London theatre!”

Image: MAMMA MIA! (c) Brinkhoff Moegenburg / courtesy of SOLT

Posted in Featured NewsTagged | |