Northern Illinois University Athletics (NIU) has signed up Paciolan to lead ticketing services across its college sports programme.

Paciolan will provide the Huskies with ticketing, marketing and customer relationship management (CRM) technology designed to deliver enhanced fan experience, while supporting NIU Athletics staff with insights and analytics, allowing for more personalised customer interactions. It is the latest college to switch to Learfield-owned Paciolan from Ticketmaster, with Oklahoma State recently ending its almost 20-year association with the latter in June.

Beginning today (July 1), NIU fans will manage all ticketing transactions through Paciolan’s mobile ticketing solution at Huskie Stadium and the NIU Convocation Center.

“This is an exciting development for NIU Athletics and Huskie fans, donors and everyone who attends an event at the NIU Convocation Center or Huskie Stadium,” said Sean T. Frazier, NIU vice president and director of athletics.

“Paciolan is a recognised leader in the collegiate athletics arena with proven products and technology that makes buying tickets easier for fans, and connects our marketing, ticketing and fundraising processes like never before.”

Fans can transfer tickets to friends or family through the mobile Huskies account management feature. They are also able to access Paciolan’s mobile ticketing system via a link from the NIU Huskies app.

NIUHuskies and NIUConvo websites will continue to provide accessible links to purchase tickets, including on schedule pages for ticketed sports and other events.

NIU said that Paciolan’s custom implementation of Salesforce and CRM administrative services will give staff a 360-degree view of each fan.

“Armed with these insights and Paciolan’s dedicated services and support will allow NIU to increase engagement and grow fan relationships through personalised interactions,” NIU said.

Paciolan will also handle ticketing and marketing solutions for all non-NIU athletic events at Huskie Stadium and the NIU Convocation Center, including graduations, concerts, shows and more.

“Sean Frazier and his staff are focused on providing an exceptional experience for Huskie fans,” said Paciolan president and chief executive Kim Damron. “We are tremendously excited to partner with NIU to help them enhance their fan and donor technology.”