Croatian Prva HNL football club HNK Rijeka has agreed a new partnership with Danish ticketing and digital solutions provider, NewC Sport.

The deal, which takes effect from the 2022-23 season, sees Rijeka become one of the first clubs in the Balkans to approach a digital ticketing and subscription model.

Under the partnership, NewC will seek to deliver increased commercial revenue, a stronger connection with fans, and a more digitalised and data-driven operation for Rijeka, which plays at the 8,279-capacity Stadion HNK Rijeka.

Luka Ivančić, general manager at HNK Rijeka, said: “It is our ambition to offer the fans of HNK Rijeka more user-friendly and digitalised solutions that will make it easier and more rewarding to support our club.

“Based on our research, and the first series of meetings, we are certain that NewC Sport is just the right partner for us. In contrast to some of the bigger suppliers, they know the football business from within, they value personal service and support, and they can fit their solutions to our exact needs.”

Mikkel Skou, CEO of NewC Sport, added: “We have had a great impression of the club and the staff during our visits, and we have no doubt that the potential – especially regarding subscription – is huge.

“We aim to be just as much a development partner as a supplier, and that is also what HNK Rijeka can expect. We will bring all our experience and knowhow with us to Croatia in order to move the club from good to great, create value for the fans, and reach our common goals.”

Image: NewC Sport