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Ziggo Dome extends NFT ticketing plans with GUTS Tickets

The Ziggo Dome has further embraced NFT ticketing after adding GUTS Tickets to its preferred ticketing partners.

The Amsterdam arena’s deepening collaboration with the Dutch blockchain ticketing company comes after GUTS facilitated large shows featuring popular Dutch artists BLØF, Suzan & Freek and Antoon.

The 17,000-capacity venue, which is located adjacent to Johan Cruijff ArenA, said it believes NFT can solve some of the major challenges within ticketing events.

Danny Damman, commercial director at Ziggo Dome, said: “Every day we hear about ticket buyers who have not received their ordered tickets or were forced to pay an outrageous price. We are also seeing a rise in the number of fans showing up with fake tickets or ones that have already been invalidated, the result of which is that they can’t see the show.

“GUTS Tickets uses innovative technologies such as blockchain to issue honest tickets. These digital tickets prevent unwanted reselling and ticket fraud. That’s why we are happy to share that we have added GUTS tickets to our list of preferred suppliers.”

GUTS, the first ticketing system to make use of the Guaranteed Entrance Protocol (GET), said its service eradicates unwanted reselling and ticket fraud and allows for every attendee to claim their ticket as an NFT collectible.

Rempko de Bie, chief executive of GUTS Tickets, said: “We are immensely proud to take our collaboration with the Ziggo Dome to the next level in this way. After working together on several great shows, this step feels like a validation for our system, while at the same time motivating us to push even harder and continue the exponential growth we are experiencing.

“Together we are going to give it our all in order to make the ticketing experience for attendees of the Ziggo Dome easy, honest and even fun.”

Image: Shirley de Jong/CC BY-SA 3.0/Edited for size