Arts & Culture

Tessitura expands arts venue ticketing service

Featured image credit: Kazuo ota on Unsplash

Tessitura, the US tech network for arts venues, has extended its partnership with True Tickets.

The new agreement, which comes two years after they first partnered, will include tiered pricing for venues, making the service more attractive for a broader set of the Tessitura community.

True Tickets integrates with the Tessitura CRM platform, which also provides fundraising and membership tools, allowing venues to access secure contactless digital ticketing.

The businesses said that secure contactless digital ticketing is increasingly in demand as venues have reopened after the pandemic.

“True Tickets has been a solid partner — and one that we’ve been proud to engage with as they help our venues get ahead of the tech curve by delivering an exclusive solution that hasn’t been used in the industry before,” said Erin Lively Koppel, chief strategy officer of Tessitura. “For organisations keen to address issues surrounding identity, security, and control, our partnership with True Tickets offers an exceptional value to extend Tessitura’s native capabilities to grow their audiences and directly engage with more visitors.”

True Tickets recently implemented rules-based ticket sharing, a new feature that empowers event organisers to create and assign rules related to the sharing of digital tickets. In addition to limiting scalping, the feature offers venues data about who is in possession of tickets to their events at all times and who attends their events.

“After working with Tessitura for two years to provide a secure, convenient, and contact-free digital ticket delivery solution for its clients across the globe, we are thrilled to be renewing our partnership,” said True Tickets chief executive Matt Zarracina. “We feel this not only demonstrates Tessitura’s commitment to True Tickets; it serves as validation of the value True Tickets provides, as well as a strong belief in our mission of creating trust in ticketing.”