MLS announces multi-year deal with Ticketmaster

Featured image credit: Tareq Ismail on Unsplash

Major League Soccer (MLS) has announced a multi-year agreement with Ticketmaster to become the league’s official ticketing partner. 

Ticketmaster has replaced SeatGeek, which signed a multi-year deal with MLS in 2016.

Each club in the MLS typically sells its own tickets under individual partnership agreements, though Ticketmaster currently holds partnerships with 17 of the 29 MLS clubs.

The Live Nation-owned ticketing platform will also work with MLS to develop tailored solutions during the length of the partnership.

MLS is currently in its 28th season and the partnership will accompany the league on its journey towards the 2026 FIFA World Cup, which is set to be hosted by the US, Canada and Mexico.

Gary Stevenson, MLS deputy commissioner, and president and managing director of MLS Business Ventures, said: “As we begin the 2023 season, we are pleased to announce our multi-year partnership with Ticketmaster.

“Ticketmaster offers an unmatched set of technology, tools and expertise which will serve to accelerate the growth of our fanbase. The sport is on the rise like never before and we look forward to taking the sport to new heights with our partner Ticketmaster.”

Marla Ostroff, Ticketmaster North America managing director, added: “Ticketmaster is always looking ahead by investing time and resources in technologies that enable our partners to cultivate deeper relationships with their fans and offer one-of-a-kind experiences.

“We’re excited to share our expertise with MLS and bring their vision to life with our innovative solutions and forward-thinking approach.”