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Nottingham Forest has increased its season ticket prices by an average of 24% for the 2024-25 season, even if the club suffers relegation.
The English Premier League side announced the decision with five games of the current campaign left to play, and stated that it will still be implemented even if the team is playing in the Championship next year.
The most expensive adult season ticket will be priced at £850 ($1,050/€995), which is up from £660 for 2023-24. The cheapest adult season ticket has also gone up from £465 to £550.
Nottingham Forest insists that prices have been “amongst the very cheapest in the division” and next season’s tickets “remain as one of the best value in the Premier League”.
“We aspire to keep our season cards amongst the most affordable in the league,” chairman Tom Cartledge said.
“At the same time, it is imperative that the club continues to grow financially in order to remain competitive, particularly in light of the forthcoming squad cost ratio rules, which will cap spending as a percentage of club revenues.”
The cost of child season tickets, meanwhile, has gone from as little as £90 to a blanket £190 price – representing a 111% rise on last season.
It is estimated that the club will make around £2m from the changes.
The Nottingham Forest Supporters’ Trust has stated that it was not consulted about the changes and is vehemently opposed to the price increases.
“The average price increases actually imposed are totally disproportionate to the current inflation rate,” read a statement from the group.
“It is accepted that season card pricing at Forest had been at the lower end of that at other Premier League clubs, however such extreme increases over a single season, during the ongoing cost of living crisis, will massively impact a large number of loyal fans and undoubtedly mean that many will now be priced out of renewing – a concern shared with the trust by many supporters.”
Nottingham Forest is the latest Premier League club to announce a ticket price hike for next season, with Newcastle, Liverpool, Arsenal, Tottenham Hotspur and Manchester City all confirming increases and subsequently receiving backlash from supporters.
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