Leicester City, which is currently first in the EFL Championship and fighting for promotion to the Premier League, has raised general admission prices by 5%.
Additionally, the football club has said it will charge fans for physical season ticket cards following the adoption of mobile ticketing a few seasons ago.
The renewal period for season tickets will begin on April 26 and run until May 13. Adult prices start at £404 (€468/$499) for the 2024-25 campaign, while first floor and first floor premium season tickets will be subject to a 10% increase. Season ticket-holders that are already registered on the club’s direct debit scheme will be renewed automatically.
A post on the club’s website read: “Ticket pricing for the season has been carefully considered in the context of ongoing inflationary pressures which, as we entirely appreciate, are a reality shared by both the club and its supporters with the rising cost of living.
“The club has and will continue to bear the majority of the increased operating costs to which we are subject, while recognising the need to operate responsibly and sustainably.”
It is Leicester City’s second increase in the last 10 seasons.
It will be the third season utilising digital ticketing following continued uptake over the last two seasons. The club has encouraged the use of mobile tickets as the primary mode of entry into King Power Stadium, and has compiled data on the usage.
Data from 42 home games saw up to 7,000 attendees per matchday use mobile tickets, with the analysis allowing the club to resolve any technical issues experienced during early adoption.
Mobile ticketing will become the default method for the 2024-25 season, with additional benefits such as ticket forwarding and resale.
Supporters that wish to purchase a physical season ticket card will be able to do so at a cost of £25 per card, though exemptions are in place for seniors over 65, U12s and supporters with a registered disability.
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