Leeds United witnesses record season ticket renewal rate

Featured image credit: Lufc83/ CC BY-SA 4.0/ Edited for size

English Premier League club Leeds United has revealed a record number of season ticket renewals for the 2023-24 season.

Some 98% of existing season ticket-holders opted to renew their seat before last week’s deadline, a record renewal rate for the club. 

“Win, lose or draw the Leeds United faithful have been there to encourage the team through it all, as always,” the club said. 

Supporters opted to renew their season tickets even with the recently announced price increase.  

Early last month, the club said that it had implemented a flat 10% price increase for all general admission season tickets for next season. 

The price increase is the club’s second in the last 12 season, with Leeds arguing that it will only partially offset the significant increases for matchday operation costs. 

Leeds’ lowest-priced 2022-23 season ticket was £20.21 (€23/$24) per game and the increase for the 2023-24 campaign saw this rise by £2 per match. For next season, adult season ticket prices started from the equivalent £22.21 per game, meaning 19 home games at Elland Road cost £421.99.

The club added that requests from existing season ticket-holders over moving seats will be processed once the current season has ended. Seats that have not be renewed or required for seat relocation will be made available to supporters on the season ticket waiting list early in the summer. Those successful in obtaining a season ticket for the 2023-24 campaign will be directly contacted by the ticket office.