Featured Image: OVO Hydro
Glasgow’s OVO Hydro helped to launch the Fan Club for Climate Change initiative at a sold-out show from rock band Paramore earlier this week.
Leading up to the Paramore concert, OVO Hydro’s concourse housed a group of volunteers that were on-hand to encourage gig-goers to sign up to Fan Club for Climate Change. By signing up, music fans were able to gain access to weekly prizes and offers including free festival tickets and early bird access, messages from their favourite musicians, opportunities to be involved with community events, as well as tips on simple but impactful ways to help create change.
The club is calling on music lovers to sign up and join global artists and industry members to produce a call for action to governments and business leaders. Members will be able to create their own spaces and communities across music venues, universities, towns and through online spaces.
Fan Club for Climate Change was initially founded by Savages drummer Fay Milton, folk artist Sam Lee and music industry professionals such as Ninja Tune’s Peter Quicke. It is also the latest initiative from music-focused climate change charity Music Declares Emergency.
The charity is backed by other artists such as Mogwai, Annie Lenox and Massive Attack. Music Declares Emergency is a group of artists, music industry professionals and organisations that are calling on people within the industry to declare a climate emergency. It is also working towards making cultural and operational changes to move towards a carbon neutral future.
Debbie McWilliams, director of live entertainment at OVO Hydro, said: “With the fight against climate change top of our agenda, we are always looking for ways we can support initiatives and organisations who share the same goal. As an industry, we have the power and influence to make real change and we are proud to be a venue pushing the agenda forward in the global entertainment space.”
Music Declares Emergency added: “We are delighted by OVO Hydro’s ongoing support for Music Declares Emergency and their commitment to creating a greener future for live music. We also want to thank Paramore for their support of the launch of Fan Club For Climate. Music lovers are amazing people, and we know that, through the Fan Club For Climate, they will achieve amazing things for the future of our planet.”
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