Featured Image: Ben Quarrell with Poppy Stephenson
A new consultancy has been launched to support event and media businesses in achieving their sustainability goals.
Event sustainability consultant Ben Quarrell and major events expert Poppy Stephenson have launched Sustainability Simplified, which specialises in providing clear advice for a range of businesses. The consultancy has been set up to work with corporate event planners, media businesses, agencies, and festival, sporting and outdoor event organisers looking to reduce their environmental impact.
Quarrell was previously the co-founder of Isla, a membership organisation that developed solutions for event businesses and events around sustainability, while Stephenson worked for major UK festivals including Glastonbury and Boomtown.
“Many organisations don’t know where to start when it comes to sustainability or get overwhelmed with too much information,” said Quarrell. “Sustainability Simplified provides strategy, guidance, bespoke tools and training and communications support. By diving into a company’s existing operations it is able to design processes and workflows to roll out sustainability across organisations, quickly and simply with measurable results.”
Sustainability Simplified has already worked with the likes of brand experience agency Nteractive, and Westfield Rise, the team responsible for activities at the two Westfield shopping centres in London.
“I am proud of helping to found Isla, the UK event industry’s collective sustainability membership organisation,” added Quarrell.
“Launching the business and taking it from a team of two to an organisation with over 150 members, as well as 100 companies using TRACE, was an incredible journey, and a fantastic movement for the industry. After building the carbon calculator tool and helping launch a range of other guides, I am now looking forward to working directly with event businesses to help them embed these best practices into their operations, and turn their commitments into real actions.”
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