YG Entertainment leads K-pop’s bid to be more sustainable

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South Korea’s music industry is aiming to reduce its carbon footprint by making concerts more sustainable, with efforts led by Blackpink’s (pictured) agency YG Entertainment. 

The Seoul-based entertainment agency released its 2030 Sustainable Concert Report last week, which outlines a number of sustainability frameworks.

These include management of greenhouse gas emissions, improving accessibility at venues, fan engagement, content impact, enhancing content impact, venue safety, reducing carbon emissions at venues and sustainable concert governance.

Additionally, YG Entertainment will establish a structured framework by the end of this year and apply this to select concerts by 2027. The aim is to apply the framework to all shows by 2030. The agency also revealed that it had already applied several of the sustainability measures at Blackpink’s recent ‘Born Pink’ encore concerts in Seoul last year, and at concerts from fellow K-pop artists AKMU and Treasure.

YG Entertainment also became the first Korean entertainment agency to tackle greenhouse gas emissions at concerts. For example, the report revealed that the ‘Born Pink’ finale concert in Seoul produced 6,000 tonnes of gas emissions over two days.

The agency will also aim to implement strategies that help prevent unauthorised ticket sales, combat counterfeit merchandise, ensure safety, and regulate waste and water consumption.