Ski Austria aims for ticket sales lift through CTS Eventim deal

Image by Tom from Pixabay

Ski Austria is looking to benefit from a new white label service and access to major ticketing platforms through a new long-term partnership with CTS Eventim.

Tickets for all its major events will be sold through the Austrian Ski Association’s ticket website (OSV), which has been built on the Eventim Tixx system. In addition, the platform is connected to the high-reach ticketing sites Oeticket and Eventim. Fans will also be able to buy advance tickets in brick-and-mortar sales outlets across Austria and Germany as usual.

An interface between the new online shop and the CRM system will allow OSV to further optimise its services, communicate better with ski fans, and have more flexibility when it comes to building and designing event pages.

OSV also said it will be able to tap into the full marketing power of the biggest ticketing platforms in Austria and Germany.

The shop page now displays more information about the events, and the fully digital ticketing process means they can easily share tickets and gain faster access to events. This is made possible by Eventim Access, a mobile ticket-checking system used at the venues. It is designed to enable fast, simple, and reliable ticket checks, even with large numbers of visitors.

Christian Scherer, secretary general of OSV, said: “Our partnership with CTS Eventim is about giving Ski Austria fans full access to tickets on SkiAustriaTicket and providing a friction-free experience for fans attending our World Cup events in winter 2023-24 and our major events at Kulm in 2024 and in Saalbach in 2025.”

The next World Cup season kicks off in late October 2023 with the Alpine Ski World Cup in Sölden.

Jens Brämer, managing director of Eventim Sports: “We’re delighted that ÖSV has chosen Eventim Tixx. The partnership underscores the power and flexibility of our digital platform, which we’ll continue to refine in the coming years in collaboration with OSV.

“All Ski Austria fans can now receive excellent digital services and all key information about Ski Austria events from a single source.”

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