Industry News

Miami Marlins launches buyer-driven ticket marketplace for fans

LoanDepot Park, home of the Miami Marlins, Miami, Florida

Featured image credit: / CC BY-SA 2.0 / Resized to fit

LoanDepot Park, home of the Miami Marlins, Miami, Florida

Featured image credit: / CC BY-SA 2.0 / Resized to fit

Miami Marlins is launching a new innovation that allows fans to pitch for the ticket price they want to pay through TicketRev.

The deal with the Major League Baseball (MLB) team is a first-ever professional sports partnership for TicketRev, which describes itself as a buyer-driven marketplace.

The new Marlins Make Your Pitch product is a white-label solution that can integrate directly within any sports team’s current ticketing technology. Fans submit offers for tickets in three steps – by choosing the game, seating preferences and then preferred price. TicketRev’s proprietary technology suggests a fair offer range to help guide fans. When a team approves the fans’ offer, their payment method is charged, and their tickets are delivered.

TicketRev said the partnership with the Marlins will streamline and enhance the ticket-buying process, offering fans “unparalleled flexibility and convenience”.

“The implementation of TicketRev’s trendsetting technology is about developing a deeper connection with our fans,” said Christian Lowe, the Marlins’ vice president of analytics.

“TicketRev’s platform provides our fans with the innovative ticketing experience that empowers them to make their pitch for their preferred price. This collaboration is a game-changer and sets the stage for unforgettable fan experiences and new opportunities to make Marlins Baseball more engaging than ever.”

Data-driven decisions

The Marlins Make Your Pitch programme has now launched, with fans able to choose their seating preferences and price for the team’s remaining 2023 games.

TicketRev added that the service also provides teams and organisations with newfound fan data, paving the way for increased insights in ticketing and fan experiences.

“TicketRev is on a mission to democratise live event ticketing by ensuring that fans and teams benefit from data-driven decisions,” said Jason Shatsky, TicketRev’s co-founder and chief executive. “Partnering with the Miami Marlins allows us to transform our local insights into exceptional experiences. We’re not just selling tickets; we’re changing the way fans experience live events.”

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