Passage signs deal with American Basketball Association

Featured Image: Passage

Passage, an event ticketing company founded in Detroit in 2014, has partnered with the American Basketball Association to manage ticket sales for its 151 teams, while recently celebrating eight million tickets sold across thousands of events.

Across 2023, Passage has also signed deals with Premier Arena Soccer League and software company DipJar, to power online event ticketing, registration and merchandise sales for charities. 

Last year, the company powered over $40m (£33m/€38m) in ticket sales across 3,327 events and generated $2.8m in revenue.  

Passage specialises in ticketing for small to medium-sized events with features including assigned seating, virtual queues, a ‘pay what you want’ price model, merchandise sales, season passes, subscriptions, concessions and NFT (non-fungible tokens) collectibles. 

Earlier this year, the company launched an AI (artificial intelligence) feature for event organisers that enabled them to input data about their event, which is then generated into a fully formatted description of the event to encourage ticket sales. 

Passage has worked with companies ranging from haunted house organisers to those in sports, attractions such as escape rooms and axe-throwing, food and drink festivals, and more.

Since July, Passage has also collaborated with insurance protection company Protecht to provide a refund protection option at point of sale. 

Founder and chief executive Alex Linebrink said: “We have enjoyed 51% growth over the last three years which is a testament to the innovative platform we have developed for event organisers and ticket-holders alike. 

“This summer we were particularly proud to welcome the iconic American Basketball Association to our family and we look forward to serving the association and its fans with the best ticketing experience out there.”