NBL viewing and attendance figures demonstrate basketball’s trajectory

Featured Image: LOGAN WEAVER | @LGNWVR on Unsplash

Australia and NewZealand's National Basketball League (NBL) smashed its round one attendance record with almost 51,000 fans attending games.

Round three is currently underway, with the Brisbane Bullets and Sydney Kings featuring at Nissan Arena today (Friday). 

The NBL features nine teams from Australia and one from neighbouring New Zealand.

NBL chief executive David Stevenson said: “We welcomed an amazing 50,934 fans, eclipsing our previous best of 48,820 set in 2018-19. This is yet another significant moment in the NBL’s history and cements our League as one of the hottest tickets on the Australian and New Zealand summer sporting calendar.

“There is nothing like going to an NBL game and I want to thank our players, clubs and the fans for helping to create a truly unique and wonderful family-friendly experience.”

The NBL’s first round also witnessed soaring subscriptions and streaming platform views, with a 40% year-on-year increase in average audience on ESPN, via Kayo and Foxtel. 

“The demand and appetite for the NBL has never been higher and that is highlighted by these historic audience numbers for our opening round of games,” added Stevenson. 

“To be up more than 40% on last year shows the significant amount of awareness and traction we have generated, and the desire for elite basketball content in Australia and New Zealand. These numbers are tremendously encouraging, and when you consider the current growth trajectory of the League – there’s no doubting Basketball is one of the fastest growing sports.”