Photo by Gene Devine on Unsplash
The US’s equestrian federation is seeking a brand-new way to connect with fans after appointing SI Tickets as its official ticketing partner.
Through the partnership, more than 2,000 US Equestrian Federation-licensed competitions each year will be able to utilise a ticketing platform resource it says has the capability of serving the unique ticketing needs of equestrian events.
The strategic multi-platform partnership aims to simplify the spectator experience at USEF-licensed events, while also offering technology-backed experiences that go beyond just a simple ticket purchase to gain entry.
In addition, SI Tickets will provide licensed horse shows with the opportunity to grow awareness of their events through targeted marketing to the SI Tickets audience.
“Partnering with SI Tickets by Sports Illustrated to provide our organisers and show managers with this type of resource is very exciting for our sport,” said Bill Moroney, USEF’s chief executive.
“The Sports Illustrated brand has a long history of being a leader in the sporting world and the opportunities our partnership with SI Tickets will offer our competition managers, fans, and community is a huge step forward for our industry.”
Engagement opportunities
Tickets to participating USEF competitions will be available through the Box Office by Sports Illustrated Tickets event management platform. Fans will be able to access Box Office’s new NFT-powered Super Ticket that empowers the USEF to remain connected to its fans like never before. Through highlights, collectibles, exclusive offers and more, the Super Ticket unlocks engagement opportunities between the USEF, its licensed competitions and its attendees.
The partnership commences with the Eventing Championships at Galway Downs, scheduled for early November in Temecula, California.
David Lane, chief executive of SI Tickets, said: “For three decades, US Equestrian has been showcasing the love and exuberance of horse sports through competition, its dedicated participants, ambassadors, sponsors, and passionate enthusiasts. We look forward to collaborating with US Equestrian to deliver unique, authentic experiences at its licensed events, and connect with competition managers and fans in the way only Sports Illustrated Tickets can.”
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