Northampton Saints appoints Seat Unique as hospitality partner

Premiership Rugby club Northampton Saints has announced Seat Unique as its new official hospitality platform.

Seat Unique will exclusively power the online sales of Saints’ premium experience packages – which include the Tunnel Club, Warner’s Experience, Executive Boxes, Directors’ Experience and more.

Seat Unique’s cutting-edge technology enables supporters to make purchases safely and securely via a vastly improved online customer journey, also providing round-the-clock digital access to every premium matchday experience at cinch Stadium at Franklin’s Gardens, 365 days a year.

“We are absolutely delighted to have joined up with Seat Unique, a company who are very much best-in-class in their field,” said James Wootton, head of sales and events at Northampton Saints.

“For a while now, we have been looking for a new digital booking and payment platform for our hospitality customers – and it was clear that Seat Unique’s focus on innovation and putting the supporter experience first could help us take our service to a new level.”

“Demand for hospitality packages is higher than ever at cinch Stadium at Franklin’s Gardens, and we are confident that being able to seamlessly process hospitality orders online will be a real game-changer for the club and our guests.

“We pride ourselves on offering top-quality hospitality experiences, and now we hope that by utilising Seat Unique’s state-of-the-art platform, our customers can enjoy a digital booking experience which is in line with the warm welcome they receive at the Gardens on matchday.”

Seat Unique aims to reach new audiences

Seat Unique boasts an ‘Excellent’ Trustpilot rating and thousands of 5* reviews, thanks to the platform’s functionality which places the customer experience at the forefront.

With just a couple of clicks, Saints supporters can now easily purchase hospitality as well as additional food and drink packages using any device – whether it be a mobile, tablet, or desktop computer.

Robin Sherry, CEO and Founder of Seat Unique, added: “We are excited to be partnered with such an historic rugby team in Northampton Saints.

“It is a pleasure for us to have the opportunity to begin a relationship with another highly regarded rugby club, and to increase the visibility of the sport among new audiences.

“Saints supporters can now book premium experiences for a range of unmissable fixtures through our trusted platform – 24 hours a day, seven days a week. We look forward to seeing new audiences enjoying hospitality at cinch Stadium at Franklin’s Gardens this year, in what we hope is another successful season for Saints.”