Featured Image: Okan Caliskan from Pixabay
Music tourism in Spain has recovered to pre-pandemic levels, with European tourists making up roughly 10% of attendees across live shows in the country, according to ‘IV Live Music Observatory’ presented by Ticketmaster.
Tourists from France (16%), the UK (16%), Czechia (11%) and Italy (9%) made up the crowds travelling to live music events in Spain.
The study has also revealed that the live music sector has exceeded the number of transactions made before the pandemic with ticket sales up 48% compared to last year. The average of price of a ticket is around €80 (£70/$90) compared to €58 in 2022, representing a 37% increase.
Some 19% of buyers hailed from Andalusia while 17% lived in the Spanish capital of Madrid, a further 16% lived across Catalonia. These customers tended to be between the ages of 35 – 44, with their favourite music genre being pop.
There was also a 45% increase in ticket purchases among those aged between 18-24, mostly prompted by the government’s culture voucher scheme that could be used towards concert tickets.
The report also revealed that 70% of respondents were in favour of a safe place to exchange tickets if they were no longer able to attend an event. Ticketmaster’s Fan to Fan resale platform was used by fans to secure tickets to concerts from Madonna, Olivia Rodrigo, Hombres G and Taylor Swift.
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