Seat Unique adds Chester Racecourse to stable of partnerships

Featured Image: Seat Unique/Chester Racecourse

Chester Racecourse, the world’s oldest racecourse in operation having opened in 1539, has brought in Seat Unique to power its online hospitality and premium ticket sales. 

Racegoers will be able to purchase access to eight exclusive hospitality packages and premium facilities such as PARADE, 1539 Restaurant & Bar, The White Horse, Private Boxes and the Final Furlong.

Seat Unique already boasts established partnerships with other venues such as York Racecourse, Royal Ascot and Newbury Racecourse.

“We are honoured to collaborate with Chester Racecourse, one of the world’s most historic and iconic racing venues, to deliver unforgettable premium and hospitality experiences for racegoers,” said Robin Sherry, founder and chief executive of Seat Unique. “At Seat Unique, we’ve witnessed the rise of the experience economy, where guests prioritise premium events over material possessions. This shift reflects increased demands for top seats and enhanced amenities.

“That’s why we’re so excited about our partnership with Chester Racecourse, as it enables us to unlock fresh experiences for racegoers, attract new guests, and introduce innovative ways to enjoy race days.”

Steve Davies, chief operating officer at Chester Racecourse, added: “As the leading premium ticketing and experiences provider, Seat Unique excel in boldly innovating to push the boundaries of quality and service and are passionate about delivering the very best in guest experience. They align with our values at Chester Racecourse, and we are excited to collaborate with them by showcasing our premium ticketing and hospitality experiences on their platform.

“From premium seats to luxury dining, guests will be able to seamlessly book unforgettable and immersive race day experiences to be enjoyed time and time again.”