Rangers has extended its deal with New York-headquartered SeatGeek, which will become the Scottish Premiership club’s official primary ticketing retailer.
The deal will see the launch of a new ticket-buying platform ahead of the season ticket renewals campaign in the coming months. Previously, Rangers used SeatGeek technology for its events facility Edmiston House, which is based on the grounds of the 50,000-capacity Ibrox Stadium.
SeatGeek will work with Rangers to advance the club’s digital ticketing offering, while also bidding to improve the ticket-buying and matchday ticketing experience.
“We have been aware of supporter feedback around our ticketing platform for some time and have been working hard to put in place a solution that will drastically improve the user experience of supporters moving forward,” said James Bisgrove, chief executive of Rangers.
“Last year, we conducted a rigorous tender process and carefully evaluated needs, both internally and externally, from supporters. The comprehensive search led us to SeatGeek, and we are looking toward providing our loyal and dedicated fan base with an enhanced and slick experience.”
SeatGeek’s footballing portfolio also includes the likes of English Premier League clubs Manchester City, Liverpool, Newcastle and Aston Villa, as well as numerous clubs in the EFL Championship. Additionally, SeatGeek works with clubs in Major League Soccer, the National Women’s Soccer League and the United Soccer League in the US.
Peter Joyce, managing director, EMEA at SeatGeek, added: “Whilst we have worked with Rangers FC via their corporate VIP and events ticketing requirements over the past few years, we are absolutely delighted to extend our partnership to encompass all primary ticketing services at Ibrox.
“Rangers boasts an incredibly loyal fan base and a rich history, and we eagerly anticipate the introduction of our cutting-edge digital ticketing platform ahead of next season.”