The Masters Tournament is set to launch a new premium hospitality offering for this year’s competition called “Map & Flag”, which will cost customers $17,000 (£13,400/€15,600) each.
There are only weekly passes available for the experience, located at the former Electrolux building on Washington Road across from the Augusta National Golf Club which is hosting the men’s major from April 11 to 14.
It is within walking distance of Augusta National’s North Gate and will open at 6:30am each day and close one hour following the conclusion of tournament play, as reported by the Sports Business Journal.
The price includes access to the hospitality venue as well as a tournament badge, with tips also included in the cost.
It is unknown how many passes were sold but they were all sold directly from the club to customers, and the club will operate Map & Flag.
The Masters is known as one of few sporting events in the world where mobile phones are not allowed on the course, a tradition that is set to carry over to Map & Flag.
Mobiles, electronic devices, and tablets are among a list of prohibited technology at the hospitality setting where photography is also discouraged.
Three main dining options will feature at the Map & Flag with “The Grille” serving breakfast, “The Carvery” providing lunch and dinner offerings, and “The Marketplace” which is open all day serving coffee and pastries in the morning before salads, charcuterie, and cheese later on.
Augusta’s other premium hospitality offer – Berckmans Place – debuted in 2013 and sold out all 400 of its weekly passes for $4,000 each.
It comes as the United States Golf Association is debuting its 1895 Club at Pinehurst No. 2 – the course set to stage this year’s men’s US Open.
The all-inclusive club overlooks the 18th green and includes gourmet food and drink, valet parking, and a golf cart shuttle.
The tickets cost $2,500 per day for tournament rounds and $1,500 for Wednesday, the day before main play begins.
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