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The Formula 1 Exhibition is set to head to North America for the first time when it opens in Toronto at the Lighthouse ArtSpace on May 3.
The Canadian city is the third F1 Exhibition destination following a world premiere in Madrid, where it became Spain’s highest selling temporary show of 2023. A record-breaking opening then took place in Vienna last month.
“The F1 Exhibition has proven hugely successful during its visits to Madrid and Vienna and with Canada’s history and passion towards our sport, we expect that it will be popular with new and existing fans when it opens in May in Toronto,” said Formula 1’s chief commercial officer Emily Prazer.
“Experience has shown that it is a great way for them to connect to the sport in a different format outside of a race weekend. This first F1 Exhibition in North America reflects the incredible growth the sport has seen in the region in recent years and shows our continued commitment to creating new and interactive ways for fans to enjoy the story of Formula 1.”
The Exhibition will offer fans an immersive experience through six rooms spread across 20,000 square feet. Each area will feature exclusive interviews and include cars, artefacts, and archive video material.
New for Toronto, visitors will be able to use racing simulators using official F1 gaming equipment.
“We are thrilled to confirm that Toronto will host the North American debut of the Formula 1 Exhibition,” said Formula 1 Exhibition producer Jonathan Linden.
“Canada has a huge history in the sport, from a host of world-class drivers to an iconic Grand Prix. Toronto is home to a plethora of sports, entertainment, and culture so is in an ideal position to be the first in North America to welcome Formula 1 fans to this one-of-a-kind show.”
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