Oakland A’s appoint Legends to manage sales for Vegas ballpark

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The Oakland Athletics Major League Baseball team has appointed premium experiences company Legends to manage premium seating and ticket sales at its new ballpark in Las Vegas.

Legends will deliver strategic consulting and go-to-market analysis, product design and development consultation, strategy and execution for premium and suite sales, as well as initial valuation work, staffing and marketplace insights.

As part of the deal, Legends will build a dedicated team for the A’s based in Las Vegas to focus on sales execution. The A’s initially partnered with Legends in 2021 through its research arm, CSL, to conduct a comprehensive study on a potential relocation to Las Vegas.

Earlier this month, the A’s took a major step forward in their Las Vegas relocation plans by appointing Bjarke Ingels Group (BIG) and HNTB, and unveiling the official design concept for a new ballpark on the iconic Strip.

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