Attractions & Experiences

XP Factory records healthy turnover

Featured Image: Boom Battle Bar

XP Factory, which operates the Escape Hunt and Boom Battle Bar brands, recorded turnover of £57.8m ($72.2m/€67.2m) for the 15-month period to March 31, 2024.

In addition, the company has reported strong like-for-like sales growth delivered across both brands. Escape Hunt increased by 11.7% and Boom Battle Bar was up by 11.6%.

“The group’s continued strong performance in the final three months of the financial year culminates a period of exceptional growth and development within the business,” said XP Factory chief executive Richard Harpham.

“Trading in April has continued the positive momentum. Our investments into new sites are generating industry leading returns setting the business well to generate growth in shareholder value and providing the blueprint to continue our expansion.”

The group turnover was up by 80% on the previous comparable 15-month period which it claims reflects a maturing of sites that opened in the latter part of 2022 as well as the expansion of owner operated estates of both brands.

Within the owner operated estate, Escape Hunt enjoyed total sales of around £17m while Boom Battle Bar drew in approximately £36.5m. Franchise revenue for the latter over the 15-month period was around £2.3m.

XP Factory has stated that it expects to publish audited financial statements for the 15 months leading up to March 31 of this year during the summer, or at least no later than September 30.

In September last year, Harpham spoke of his belief that the company’s robust performance was evidence of experiential leisure’s strength despite economic challenges.

During the six months to June 30, 2023, total revenue was up by 130% to £18.7m.