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PTI Consulting aids Connacht Rugby’s data monetisation strategies

Irish Pro14 rugby union team Connacht has praised the “crucial” work done by PTI Consulting in helping the club with data monetisation strategies to gain a better understanding of its fan base and increase commercial revenues.

PTI Consulting has been engaged to review the role technology can play in delivering a commercial return for Connacht’s proposed new stadium and high-performance development, including the assessment of data use and technological infrastructure.

PTI Consulting’s data monetisation solution has supported Connacht in reviewing all existing data processes and technology vendor selection and the company has outlined the key pillars that can drive data monetisation.

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