Organisers of the 2018 European Championship in the Scottish city of Glasgow are expecting up to 250,000 people to attend the multi-sport event.
The figure includes all events that are scheduled to take place at Glasgow 2018, including the cycling road race, which will be free for the public to attend.
Last month, Ticketmaster was appointed as the official ticketing agent of the Championships and the company is set to deliver a full end-to-end service, handling operational ticket sales, including management of central inventory, receipt and fulfilment of orders, operation of telephone and retail outlets, internet sales, equipment and staff for retail and venue sales.
Tickets for Glasgow 2018 will go on sale this summer and organisers have made a commitment to ensure that pricing models are inclusive and accessible. Ticketmaster will deliver up to 85 per cent of the total ticket sales, with an estimated overall total sales value of £2.9m (€3.4m/$3.6m).
Plans are also being put in place to establish a ticket-exchange market through Ticketmaster.
“Ticketmaster bring an extensive range of experience in the sports and entertainment industries, having worked on some of the world’s biggest events. That experience will be vital as we prepare to put tickets on sale this summer,” Glasgow 2018 championships director Colin Hartley said.
“Glasgow 2018 will be a new highlight on the global sporting calendar, building on the undoubted success of Scotland’s international events programme in recent years. Athletes and spectators from across Europe will bring the city alive during what will be a sensational celebration of sport and we look forward to welcoming them to venues across Glasgow and Scotland.”