Live Nation has officially expanded into Brazil and highlighted the growing importance of Latin America by appointing industry veteran Alexandre Faria as the director and senior vice-president of talent buying.

Faria, who will be based in Sao Paulo and report to Bruce Moran, Live Nation’s president of Latin America, will focus on booking and producing shows for major artists visiting Brazil, which is South America’s largest live entertainment market.

In the coming months Live Nation will bring the likes of U2, Bruno Mars and Coldplay to Brazil. The company also operates in Argentina, Chile, Colombia, Mexico, Peru and the Caribbean.

“Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America,” said Moran. “The knowledge, relationships and passion Alexandre Faria displays for promotions makes him a great asset to Live Nation as we continue to expand concert offerings to meet growing demand in the country.”

Faria has been a major talent buyer and promoter in Latin America for more than two decades.

In 2000, Faria moved to regional live events promoter CIE Brasil, which later spun off as T4F Entretenimento, where he was responsible for booking and producing concerts in Brazil and South America. Faria has spent the last seven years at T4F, booking and promoting all major events for the group throughout South America.

“I’m excited to join the Live Nation Latin America team during a time with so much opportunity and development,” said Faria. “Together, we will bring the people of Brazil and Latin America standout performances from international artists as well as local talent.”

IMAGE: DavidRockDesign