Mobile ticket and event discovery app Dice has entered into a multi-year partnership deal with Goldenvoice UK, a sub-brand of AEG Presents.
Under the agreement, Dice will become a primary ticket agent for the promoter, providing fans with access to all Goldenvoice shows in the UK via its app.
Goldenvoice UK has promoted shows from a number of major acts, including Sam Smith.
Russ Tannen, head of music at Dice, said: “We have loved working with the whole AEG Presents team over the last three years on hundreds of incredible shows and to become one of Goldenvoice’s primary ticket agents is a massive next step in our partnership.
“Putting fans first and giving them access to the best gigs, club nights and festivals is at the heart of what we do, and this deal goes a long way in helping us achieve that.”
Laura Davidson, Goldenvoice vice-president of live music, added: “We are very excited to take a new step forward in our partnership. Everyone is looking forward to working even closer with Dice on some of the incredibly exciting shows, tours and festivals we have coming in 2018 and beyond.”
In September, Dice expanded its services to the US after announcing its launch in California. The company has spread its platform throughout the UK since it was founded in 2014, offering fans tickets for gigs, clubs and festivals.