StubHub has linked up with the US’s largest not-for-profit theatre company, Roundabout Theatre Company (RTC).
Under the agreement, StubHub will provide access to RTC’s theatrical programming in five New York venues.
StubHub will provide RTC with its multi-channel distribution network offering a fully-integrated platform to allow for seamless ticket buying and serve as RTC’s premier secondary ticketing partner.
In addition, StubHub will continue to work with Roundabout’s family of artists on special programming and industry-leading events in its unique Times Square Black Box space.
StubHub’s new strategic partnership and future integration with Tessitura Network and their network of premiere not-for-profit arts and cultural institutions is also supporting the RTC deal.
Tessitura Network, which powers e-commerce, ticketing and fundraising solutions for more than 600 leading arts and cultural organisations globally, including Roundabout Theatre Company, will work with StubHub to build new ticketing technologies within their industry-leading platform, offering a more efficient ticket management solution for RTC and Tessitura clients.
“Our mission is to help our users achieve their missions,” said Jack Rubin, chief executive and co-founder of the Tessitura Network. “Roundabout is a long-standing member of the Tessitura Network, and we are proud to support their success.
“StubHub, with its immense reach, provides another channel for Roundabout, and the entire Tessitura Community, to help them drive revenue in order to achieve their missions. Smartly moving inventory in a manner that benefits consumers and our clients is a vital need. We’re thrilled to bring StubHub into our ecosystem of partners to help accomplish that.”
With the technology, RTC will have access to real-time inventory management, market and pricing data to provide its box offices with several tools, building on their ticketing experience for its ticket buyers and donors. The ticketing integrations will be launched later this year.
“As the nation’s largest not-for-profit theatre company, it is our job to nurture the future of theatre-going. We are always looking for ways to reach new audiences and connect with a diverse group of theatre-goers. We look forward to working with StubHub to further reach those goals,” said Roundabout’s artistic director and chief executive, Todd Haimes.
The partnership extends beyond the ticketing integration. StubHub and RTC will collaborate to offer programming in its intimate Times Square Black Box space, a 55-seat Studio Theatre for small performances and readings, as well as shared events at StubHub’s Times Square storefront location, including industry gatherings like RTC’s recent Women in Theatre symposium.
“StubHub is committed to being a valuable partner for venues serving theatre and the performing arts and its patrons, and our partnership with the nation’s largest not-for-profit theatre company is an important step for us to back our commitment,” said StubHub music, theatre and performing arts general manager Jeff Poirier.
“Our partnership with both RTC and the Tessitura Network is significant, not only for StubHub, but for the live events industry. Together, we are collectively working to innovate with technology, and provide solutions and tools to both venues and customers to enable a superior ticketing experience that is truly worthy of a Broadway show, from start to finish.”
Image: Maltingsberwick
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