The market for anti-counterfeit packaging, including event ticketing, will be worth $38.3bn (£29.5bn/€34.3bn) by 2020, according to a new report.
The study by Intense Research found that the market for technology to combat the increase worldwide in ticketing fraud was worth $22.8bn in 2014.
The research, entitled Global Anti-Counterfeit Packaging Market in Security Documents and Event Ticketing, added that the industry will grow at a compound annual growth rate of 9.5 per cent for the remainder of this decade.
North America is the leading market in terms of the technology, followed by Europe. However, the Asia-Pacific region is due to grow faster than any other, at an average rate of 10.5 per cent.
The report said that the increase in the region will be “due to growing awareness of authenticated products across manufacturers and a decrease in the cost of tracing anti-counterfeit technologies”.
Ink/dyes and holograms collectively accounted for about 93 per cent of the market in 2014 and are expected to grow at a “moderate pace”. More recent innovations such as RFID, barcode and track-and-trace technology are expected to increase their market share over the coming years.
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