People on the move: ASM Global, Ticmint and more

We round up the latest movements from the ticketing sector and associated industries…

ASM Global has named Lindsay Arell as its first chief sustainability officer as it announced an intensified ramp up of efforts to improve environmental standards as its 400 venues.

Arell (pictured left) has been pioneering sustainability efforts for the live event industry for two decades for professional sports teams, venues, and a wide array of events. After founding her own company, Honeycomb Strategies, she led the development of the ASM Global ACTS sustainability plan.

“As ASM looks to continue its leadership and commitment to sustainability,” said ASM Global CEO and president Ron Bension, “Lindsay who is known throughout our industry as a thought leader is the perfect person to assume this role.”

Arell said: “I’m thrilled at the chance to spearhead ASM’s sustainability initiatives working alongside our teams and communities across our over 400 global venues.

“By providing our venue teams with the necessary knowledge and resources, we can accelerate the progress of our program significantly.”

Legends has appointed Dan Levy as its new CEO, with previous incumbent Shervin Mirhashemi transitioning into a new role as vice chair.

Mirhashemi, who has served as CEO of Legends since 2017 after initially joining the company from AEG in mid-2013, will remain a Legends board member. Former Facebook executive Levy joined Legends in March as interim president of the company.

In a note to colleagues, Mirhashemi wrote: “You have my commitment that this next chapter of Legends’ growth trajectory will be the most impressive yet.

“With Dan as CEO, together with [co-President and COO] Mike Tomon and the rest of our seasoned management team, we are poised to take Legends to new horizons at the forefront of sports and entertainment.”

Ticmint’s new tech lead

Bhupesh Choudhary (pictured centre) has been named chief technology officer at Ticmint, the Abu Dhabi-headquartered blockchain-powered NFT ticketing platform.

Choudhary said his focus will be on “building a next-generation ticketing platform that will revolutionise the industry”. He was previously director of engineering at Ezetap by Razorpay, a leading payment solutions provider in India.

Gateway Ticketing Systems has announced the appointment of Kristen Hasenauer (pictured right) as the new human resources director and member of the executive leadership team.

Gateway said her role will be pivotal in shaping and executing human resources strategies for the leader in ticketing, admission control, and revenue-generating solutions within the attractions industry.

“We are excited to welcome Kristen to our executive team,” said Michael Andre, president and CEO of Gateway.

“Her leadership style, which prioritises people, innovative ideas for career development, and passion for human resources programs, will have an immediate positive impact on our company. We eagerly anticipate witnessing her contributions and ideas take shape and drive positive change.”

Hay Festival Global has hired Helen Bagnall as UK director of programmes and engagement, a newly created role at the charity.

The festival said Bagnall will contribute to the charity’s creative strategy, and the role will oversee programming and engagement for UK activities including festival editions, digital projects, and community and learning outreach.

She joins Hay Festival Global after directing ALSO Festival, which she founded in 2014.

Bagnall said: “Hay Festival Global is unique in its scope, scale, and ambition. Having admired the team’s work from afar for many years, I am honoured to join in this new role.”

Do you have news of an appointment that we should know about? Get in touch by emailing and we’ll include it in our next round-up.