The Atlanta Hawks NBA basketball franchise has released a new digital season pass for mobile devices.
Mobile technology provider Experience will support the initiative, which will guarantee seats at all Hawks regular-season and pre-season games, with the exception of two games against the Cleveland Cavaliers and one against the Golden State Warriors.
The pass covers 41 home games, while seating may vary based on ticket demand and availability. Fans will receive a mobile notification up to 15 minutes before the start of the game about where their seat is located.
Up to four passes can be bought together, the Hawks added.
“The Hawks PASS programme is a great new addition to our ticket portfolio. Our younger fans consume entertainment in a very different way and this option speaks directly to their decision-making process,” Hawks senior vice-president of ticket sales and service Kyle Brunson said.
“It’s perfect for millennials, who are not as focused on exactly where they sit in Philips Arena, but are more concerned with just being in the electric atmosphere of the game with their friends and other Hawks’ fans.”
The pass is available to purchase until October 27.
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