Event operators, as well as fans, are increasing turning towards mobile ticketing solutions, according to Tony DiCamillo, the president of ExtremeTix.
The Texas-based provider has become the biggest ticketing company in the US state, having expanded its influence through festivals, fairs and performing arts centres in recent times, whilst also working with the Houston Open PGA golf tournament and the Texas Renaissance Festival.
“We have invested heavily in our ExtremeTix mobile optimisation and our client-facing mobile app, The Edge, which allows our client’s one touch access to how many tickets they’ve sold, how many people are in the venue at any moment and gives clients critical historical data,” DiCamillo told Amplify.
“The Edge App allows our clients to communicate with promoters or their boss directly by sending a text message or email to say: ‘Here are your numbers.’
“Mobile is not just where the consumers are going – it’s also where the management of these venues are as well. They’re working off of their phones just like everybody else. The investment in our mobile UI is paying dividends and we’re seeing our mobile numbers jump tremendously.
“We’ve simplified the process and made it easy as possible to purchase your ticket on any mobile device. We believe we’ve got the best mobile platform in the industry with the ability to choose your seat on your phone.”
DiCamillo added that the company benefits from being based in Texas because ExtremeTix likes “to stay local”.
He said: “They (partners) like the fact that we’re a home-grown company and that we can service them quickly if we need to be out on site or assist with one of their larger events.
“We’ve got to keep up with our software just like the big guys, so if we didn’t have a good product, if we didn’t have a good mobile solution, if we didn’t have good data analytics, we wouldn’t be a player.
“We have built a pretty robust system. We’re not a niche system, we handle a diverse portfolio of clients. We built our ticketing platform accordingly.”
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