Self-service ticketing platform Eventbrite has linked up with the San Francisco Deltas, a new US soccer franchise.
The San Francisco Deltas will play its home matches at Kezar Stadium, the former home of the San Francisco 49ers NFL American football franchise, from February of next year. The club was founded in 2015 by a diverse group of entrepreneurs from Silicon Valley and Brazil.
The franchise will begin to use Eventbrite’s ticketing platform and reserved seating technology at Kezar Stadium for the team’s inaugural 2017 campaign.
Technology initiatives are being led by Bryant Harrison, who joined the franchise as director of product management after working for Google, Zynga and Hangtime, an event discovery startup that worked with Eventbrite. The SF Deltas plan to experiment with flexible seating, allowing fans to choose their seats based on their interests and affinity groups.
“I believe flexible seating will create a fun experience for fans that will change from game to game,” said Harrison. “For example, for one game, a fan could sit with fellow supporters of their favourite European soccer club, and at another game, a family could sit amongst other families of fans with children of similar ages.”
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