Industry News

Super Bowl VIP packages unveiled… from $5,599

VIP hospitality packages that allow spectators to reserve their exact seat location and pair it with “an experience of a lifetime” have been released ahead of this season’s Super Bowl.

On Location Experiences (OLE), the official hospitality partner of the National Football League (NFL), and Ticketmaster, the league’s official ticketing partner, announced a series of options, which are available from $5,599 (£4,290/€4,997), ahead of the showpiece, which will take place in Houston, Texas, in February.

OLE, which is the only company able to offer Super Bowl experiences within the arena, said its premium packages allow guests to “enjoy unparalleled access to exclusive game day, pre- and post-game parties, the on-field celebration following the Lombardi Trophy presentation, and meet and greets with NFL Legends, as well as other benefits including expedited entry into Houston's NRG Stadium”. 

The top-level Diamond Package offers sideline club seats, a VIP three-hour pre-game party in the NRG Stadium, VIP concierge service, post-game 90-minute VIP party with on-field access after the Lombardi Trophy presentation, meet & greets with NFL legends, and priority stadium access with early entry.

"On Location Experiences strives to create the ultimate, personalised weekend for fans at Super Bowl LI with ticket packages available now – the earliest on sale date in the history of the game," said John Collins, OLE chief executive. "By joining forces with Ticketmaster and the NFL, we are able to guarantee full transparency, verified ticketing security and an unforgettable VIP experience."

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