StubHub has launched the first ticketing app for Apple TV.
Focused on event discovery, StubHub said the app is “less transactional and more emotional”.
The ticketing marketplace, which last week entered the primary sector through a link-up with the Philadelphia 76ers NBA team, said the app was created to take full advantage of the larger screen of a television compared to a smartphone or tablet.
It said that following user feedback, designers added a side-scroll interface for browsing within a seating section of a specific event, and included high-resolution seat maps on the listing cards so consumers could get a clear idea of the view from the section in which they were considering tickets.
“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product.
“The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”
Share this